Out the window: Loss of market share to imports contributes to revenue falls

The Window Coverings Manufacturing industry mainly produces curtains, blinds, shutters and awnings. Much of the industry's output involves bespoke products that are made-to-measure or altered to meet client specifications. The exposure to fierce import competition from low-cost producers has profoundly affected the industry's performance over the past five years. Moderate growth in demand from the building construction markets has generated sales of window coverings and helped offset the subdued trends in household discretionary income. Domestic demand for window coverings is expected to grow at an annualised 1.9%, to total $1.5 billion over the five years through 2018-19. However, imports have risen to currently account for about 53.4%...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Subdued demand conditions and fierce import competition have negatively affected revenue
  • Demand for eco-friendly dwellings has led to a rise in products marketed as energy-saving tools
  • Solid non-residential building investment is anticipated to benefit some manufacturers
  • Industry Report - Industry Key Buyers Chapter

    Market share concentration is low, with the industry's four largest players accounting for less than 30.0% of annual revenue with the two largest players, Hunter Douglas and Kresta, currently accounting for an estimated 16.8% of industry revenue. These largest players have a significant presence in Australia as they also produce bulk quantities of window coverings used in residential properties, in addition to their customised lines.The industry includes many small-scale firms, often comprising one or two people and operating in a narrow geographic market. Many of the industry's small-scale players manufacture customised products. Ove...purchase to read more.

    Additional Insights for the Window Coverings Manufacturing Industry

    IBISWorld has determined the most important Key Success Factors for the Window Coverings Manufacturing are:

  • Ability to alter goods and services produced in favour of market conditions
  • Ability to quickly adopt new technology
  • Establishment of brand names
  • IBISWorld analysts also discuss how external factors such as Demand from house construction and Demand from non-residential building construction in the Window Coverings Manufacturing industry impact industry performance..

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    What's in this report

    What is the Window Coverings Manufacturing Industry?

    Industry operators manufacture various window coverings products including blinds, shutters, curtains and draperies.

    Industry Products
  • Blinds
  • Shutters and awnings
  • Curtains, draperies and valances
  • Industry Activities
  • Textile blinds
  • Wooden blinds
  • Metal blinds
  • Curtain and drapery
  • Shutters
  • Awning
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from house construction
  • Demand from non-residential building construction
  • Real household discretionary income
  • Demand from multi-unit apartment and townhouse construction
  • Trade-weighted index

  • Current Performance
  • Consumer sentiment
  • Eco-friendly trends
  • Imports and online competition
  • Construction activities
  • Profit margins
  • Chart: Revenue Growth

  • Industry Outlook
  • Construction and renovation
  • Relocation and restructuring
  • Profit margins
  • Table: Window Coverings Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Window Coverings Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • House Construction
  • Commercial and Industrial Building Construction
  • Consumers

  • Key Selling Industries
  • Cut and Sewn Textile Product Manufacturing
  • Fabricated Metal Product Manufacturing
  • Synthetic and Natural Textile Manufacturing

  • Products & Services
  • Blinds
  • Shutters and awnings
  • Curtains, draperies and valances
  • Chart: Window Coverings Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retail stores
  • Households and commercial customers
  • Property developers and occupiers
  • Chart: Major Market Segmentation for the Window Coverings Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Window Coverings Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Window Coverings Manufacturing Industry

  • Industry Globalization
    Hunter Douglas Holdings Limited, Kresta Holdings Limited,
  • Table: Hunter Douglas Holdings Limited - financial performance
  • Table: Kresta Holdings Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Window Coverings Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Window Coverings Manufacturing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Fabricated Metal Product
  • These products are made by cutting, bending and assembling metal components.
  • Pvc
  • Polyvinyl chloride (polyvinyl or vinyl) is a widely produced synthetic plastic polymer used in industry products.
  • Valances
  • A length of drapery that is hung above a window as decorations.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Window Coverings Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Window Coverings Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Window Coverings Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Window Coverings Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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