Working up a sweat: Revenue soars as online shopping continues to grow in popularity

Revenue for the Online Sporting Apparel industry has increased rapidly over the past five years due to increasing consumer acceptance of online shopping. Demand for industry products has grown over the period as consumers have increasingly taken to wearing sporting apparel as a fashion statement and while undertaking everyday activities. Additionally, rising health consciousness has boosted participation for many types of physical activity, driving demand for industry products. As a result, industry revenue is expected to rise at an annualised 13.7% over the five years through 2018-19, to total $201.8 million. This result includes anticipated growth of 9.5% in the current year, supported by rising discretionary income and health more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • The increasing acceptance of online shopping has boosted industry revenue growth
  • Fashion trends have influenced consumers to purchase more upmarket sporting apparel
  • The ongoing popularity of online shopping is forecast to boost industry revenue growth
  • Industry Report - Industry Key Buyers Chapter

    The Online Sporting Apparel industry is characterised by moderate market share concentration, with the top four players expected to account for well over 40% of industry revenue in the current year. Super Retail Group, Lorna Jane, Accent Group and The Iconic exert significant dominance over the industry due to their economies of scale and large customer bases. Over the past five years, Super Retail Group and Accent Group have focused on improving their online presence and customer experience while taking advantage of their existing retail capabilities. Lorna Jane in particular has been highly proactive in developing its multichannel strategy, launching its online store in 2007 and successfully building its social media presence to promote customer engagement. How...purchase to read more.

    Additional Insights for the Online Sporting Apparel Industry

    IBISWorld has determined the most important Key Success Factors for the Online Sporting Apparel are:

  • Establishment of brand names
  • Ability to control stock on hand
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Sport participation in the Online Sporting Apparel industry impact industry performance..

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    What's in this report

    What is the Online Sporting Apparel Industry?

    The industry includes companies that sell sporting apparel online, including online-only stores and online stores that also have a bricks-and-mortar presence.

    Industry Products
  • Sports apparel
  • Sports footwear
  • Other products
  • Industry Activities
  • Sports apparel retailing
  • Sports footwear retailing
  • Sports accessories retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Sport participation
  • Consumer sentiment index
  • Demand from department stores
  • Trade-weighted index

  • Current Performance
  • Online shopping trends
  • Demand trends
  • Profit and employment
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry trends
  • Competition and economies of scale
  • Table: Online Sporting Apparel Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Sporting Apparel Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Clothing Wholesaling
  • Courier Pick-up and Delivery Services
  • Footwear Manufacturing
  • Footwear Wholesaling
  • Internet Service Providers

  • Products & Services
  • Sports footwear
  • Sports apparel
  • Other products
  • Chart: Online Sporting Apparel Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54 years
  • People aged 15 to 34 years
  • People aged 55 and over
  • Chart: Major Market Segmentation for the Online Sporting Apparel Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Sporting Apparel

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Sporting Apparel Industry

  • Industry Globalization
    Super Retail Group Limited, Lorna Jane Pty Ltd, Accent Group Limited, Internet Services Australia 1 Pty Limited,
  • Table: Super Retail Group Limited - financial performance
  • Table: Lorna Jane Pty Ltd - financial performance
  • Table: Accent Group Limited - financial performance
  • Table: Internet Services Australia 1 Pty Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Sporting Apparel Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Sporting Apparel Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A store that has a physical presence and location.
  • Radio Frequency Identification (Rfid)
  • Wireless computer chips that can store information about products and track them through the supply chain.
  • Smartphone
  • A mobile phone that offers more advanced connectivity and computing functions than traditional mobile phones.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Sporting Apparel market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Sporting Apparel:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Sporting Apparel market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Sporting Apparel, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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