In the frame: Increasing demand for lower priced eyewear has supported industry revenue growth

The Online Eyeglasses and Contact Lens Sales industry has benefited from operating in the rapidly expanding online retail space over the past five years. The internet provides shoppers with an array of retail options at varying price points, which has contributed to online shopping's rapid growth. Many industry operators have reaped the rewards of online retail's lower operating cost structures. As a result, online eyewear retailers have been able to offer greater discounts on their products compared with their bricks-and-mortar counterparts, which typically have higher labour and utility costs.Although Australia's ageing population represents a key market for bricks-and-mortar optical stores, older demographics only account for a small portion of online more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Online eyewear retailers have been able to offer greater discounts on their products, boosting sales
  • Industry websites have offered customers virtual fitting rooms to improve the shopping experience
  • Corrective vision surgery will become increasingly affordable, limiting long-term industry demand
  • Industry Report - Starting a New Business Chapter

    The industry's barriers to entry are generally low. The capital requirements needed to start an online eyeglasses and contact lens store are low and typically require purchasing a domain name, web hosting, computers and related servers.However, incumbent firms have established networks of suppliers that may be difficult for new entrants to establish. Most contact lenses and eyeglasses are manufactured by a limited number of companies that pay license fees to fashion brands for the use of their brand name and logo. To counter this, new entrant Frankie Dean designs, manufactures and supplies its own glasses which it provides directly to its customer base...purchase to read more.

    Additional Insights for the Online Eyeglasses and Contact Lens Sales Industry

    IBISWorld has determined the most important Key Success Factors for the Online Eyeglasses and Contact Lens Sales are:

  • Effective product promotion
  • Having an integrated operation
  • Having a loyal customer base
  • IBISWorld analysts also discuss how external factors such as Real household disposable income and Private health insurance membership in the Online Eyeglasses and Contact Lens Sales industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    Look under the hood?

    Download a FREE sample report

    Top 500 Companies List
    has been released

    Click here for more

    What's in this report

    What is the Online Eyeglasses and Contact Lens Sales Industry?

    Industry firms primarily sell optical and eyewear goods over the internet. Firms purchase merchandise from manufacturers or wholesalers to onsell to consumers. The industry also includes sunglasses sold online.

    Industry Products
  • Contact lenses
  • Eyeglasses
  • Sunglasses
  • Other products
  • Industry Activities
  • Sale of eyeglasses
  • Sale of contact lenses
  • Sale of sunglasses
  • Sale of contact lens accessories
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household disposable income
  • Private health insurance membership
  • Internet subscribers
  • Median age of the population

  • Current Performance
  • A favourable trading space
  • Demographic differences
  • Technological and product changes
  • Insurance claims
  • Chart: Revenue Growth

  • Industry Outlook
  • Growth constraints
  • Industry participants
  • Table: Online Eyeglasses and Contact Lens Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Eyeglasses and Contact Lens Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Optometry and Optical Dispensing
  • Photographic and Optical Goods Manufacturing

  • Products & Services
  • Contact lenses
  • Eyeglasses
  • Sunglasses
  • Other products
  • Chart: Online Eyeglasses and Contact Lens Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 25-44
  • Consumers aged 45-54
  • Consumers aged 55 and over
  • Consumers aged 24 and under
  • Chart: Major Market Segmentation for the Online Eyeglasses and Contact Lens Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Marketing
  • Shipping and handling
  • Depreciation and other
  • Chart: Cost Structure Benchmarking – Sector vs Online Eyeglasses and Contact Lens Sales

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Eyeglasses and Contact Lens Sales Industry

  • Industry Globalization
    Coastal Contacts (Aus) Pty Ltd,
  • Table: Coastal Contacts (Aus) Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Eyeglasses and Contact Lens Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Eyeglasses and Contact Lens Sales Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Bifocal Lenses
  • Eyeglass lenses with two distinct optical powers. These lenses are typically used for correcting short-sightedness and far-sightedness.
  • Cataract
  • Clouding of the natural lens of the eye, usually caused by aging in conjunction with other risk factors, such as exposure to the sun's UV rays, smoking, steroid intake and diabetes.
  • Glaucoma
  • An eye disease in which the optic nerve is damaged and can lead to blindness if left untreated.
  • Macular Degeneration
  • A disease of the retina resulting in loss of central vision.
  • Toric Contact Lenses
  • Specially designed soft contact lenses used to correct astigmatism.
  • What Our Customers Say

    Why buy this report?

    The Online Eyeglasses and Contact Lens Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Eyeglasses and Contact Lens Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Eyeglasses and Contact Lens Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Eyeglasses and Contact Lens Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Want to speak to a representative? Call us.