Cooling off: Difficult retail conditions have negatively affected industry revenue

The Whitegoods Wholesaling industry has endured tough market conditions over the past five years. Volatile consumer sentiment and weak retail conditions have limited demand from whitegoods retailers over the period. Slower demand from downstream retailers has led to significant price-based competition among operators, as wholesalers have sought to secure supply contracts. Despite this, more efficient manufacturing processes overseas have made new whitegoods cheaper to import, putting downward pressure on per-unit prices. Industry revenue is expected to decline at an annualised 0.5% over the five years through 2018-19, to $4.1 billion. Deteriorating demand from downstream markets and a significant slowdown in dwelling commencements are expected to reduce industry revenue by more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Strong competition and a depreciating dollar have eroded industry profit margins
  • Fluctuations in consumer sentiment have curbed spending on whitegoods, causing retailers to cut prices
  • Wholesale bypass is anticipated to continue threatening industry revenue growth
  • Industry Report - Industry Key Buyers Chapter

    The Whitegoods Wholesaling industry is characterised by moderate market share concentration, with the top four players expected to account for over 40% of revenue in 2018-19. Electrolux, Samsung, Fisher & Paykel and LG are owned by global corporations and exert significant dominance over the industry. Barriers to entry are relatively high and this prevents new players from entering the industry and gaining substantial market share. The initial capital investment required to set up a whitegoods wholesaling business is significant and the industry is in the decline stage of its life cycle, which has limited the number of new entrants over the past five years. The...purchase to read more.

    Additional Insights for the Whitegoods Wholesaling Industry

    IBISWorld has determined the most important Key Success Factors for the Whitegoods Wholesaling are:

  • Guaranteed supply of key inputs
  • Prompt delivery to market
  • Ability to control stock on hand
  • IBISWorld analysts also discuss how external factors such as Demand from domestic appliance retailing and Dwelling commencements in the Whitegoods Wholesaling industry impact industry performance..

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    What's in this report

    What is the Whitegoods Wholesaling Industry?

    Industry participants mainly wholesale whitegoods such as refrigerators, washing machines and ovens. The industry includes operators that also wholesale brown goods and consumer electronics. However, revenue generated from these activities is not included in the industry.

    Industry Products
  • Refrigerators, freezers and dishwashers
  • Cooking stoves, ovens and microwaves
  • Washing machines and clothes dryers
  • Air conditioners and heaters
  • Industry Activities
  • Air conditioner and heater wholesaling
  • Refrigerator wholesaling
  • Freezer wholesaling
  • Oven and stove wholesaling
  • Washing machine and dryer wholesaling
  • Dishwasher wholesaling
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from domestic appliance retailing
  • Dwelling commencements
  • Trade-weighted index
  • Consumer sentiment index
  • Real household discretionary income

  • Current Performance
  • Retail conditions
  • Price competition
  • House construction
  • Energy efficiency
  • Wholesale bypass
  • Chart: Revenue Growth

  • Industry Outlook
  • Demand trends
  • Intense competition
  • Environment and technology
  • Table: Whitegoods Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Whitegoods Wholesaling Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Department Stores
  • Accommodation and Food Services
  • Laundry and Dry-Cleaning Services
  • Domestic Appliance Retailing

  • Key Selling Industries
  • Household Appliance Manufacturing

  • Products & Services
  • Refrigerators, freezers and dishwashers
  • Cooking stoves, ovens and microwaves
  • Washing machines and clothes dryers
  • Air conditioners and heaters
  • Chart: Whitegoods Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Domestic appliance retailers
  • Department stores
  • Other service industries
  • Chart: Major Market Segmentation for the Whitegoods Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Whitegoods Wholesaling

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Whitegoods Wholesaling Industry

  • Industry Globalization
    Electrolux Home Products Pty Limited, Fisher & Paykel Australia Holdings Pty Limited, Samsung Electronics Australia Pty Ltd, LG Electronics Australia Pty Limited,
  • Table: Electrolux Home Products Pty Limited - financial performance
  • Table: Fisher & Paykel Australia Holdings Pty Limited - financial performance
  • Table: Samsung Electronics Australia Pty Ltd - financial performance
  • Table: LG Electronics Australia Pty Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Whitegoods Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Whitegoods Wholesaling Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Brown Goods
  • Smaller, more easily portable household appliances, such as kettles, toasters and irons.
  • Consumer Electronics
  • Electronic equipment intended for entertainment, communication and office use, such as TVs, computers, mobile phones and MP3 players.
  • Whitegoods
  • Major, heavy appliances that have historically been painted or enamelled white, such as refrigerators, freezers and washing machines.
  • Wholesale Bypass
  • The process of eliminating the wholesaler from the supply chain, such as when retailers purchase directly from the manufacturer.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Whitegoods Wholesaling market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

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    This report on Whitegoods Wholesaling:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Whitegoods Wholesaling market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

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