Formula for success: Demand from export markets has supported healthy revenue growth

The Vitamin and Supplement Manufacturing industry has performed strongly over the past five years. Revenue is expected to rise at an annualised 9.3% over the five years through 2019-20, to $1.9 billion. Locally, rising consumer health consciousness has boosted revenue over the period, with sales of vitamins and supplements increasing at supermarkets, pharmacies and specialist stores.Rising export earnings have also driven industry revenue growth over the past five years, as demand from Asia has surged and the Australian dollar has depreciated. In 2018-19, exports to China increased three-fold to exceed $680.0 million, with Australian supplements now accounting for over one-fifth of Chinese more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25
Market Share of Companies

Industry Threats & Opportunities

  • Growing demand from Asian consumers and a depreciating dollar have driven strong export growth
  • The industry has benefited from supermarkets dedicating more space to vitamins and supplements
  • The industry will derive support from increasing interest in fitness, health and wellbeing
  • Industry Report - Industry Locations Chapter

    The geographic distribution of the Vitamin and Supplement Manufacturing industry echoes that of the wider pharmaceuticals sector, where most pharmaceutical companies have located in Melbourne and Sydney to benefit from market size and infrastructure. Additionally, these locations have a large body of skilled and educated employees and research institutions, such as universities, which assist with product development and hiring skilled staff. As a result, New South Wales and Victoria are expected to account for just under two-thirds of industry establishments in 2019-20.Furthermore, players heavily engaged in trade are expected to locate themselves close to coastal regions, with close access to ports and transport infrastructure. As ...purchase to read more.

    Additional Insights for the Vitamin and Supplement Manufacturing Industry

    IBISWorld has determined the most important Key Success Factors for the Vitamin and Supplement Manufacturing are:

  • Access to highly skilled workforce
  • Production of goods currently favoured by the market
  • Access to the latest available and most efficient technology and techniques
  • IBISWorld analysts also discuss how external factors such as Health consciousness and Real household discretionary income in the Vitamin and Supplement Manufacturing industry impact industry performance..

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    What's in this report

    What is the Vitamin and Supplement Manufacturing Industry?

    Vitamin and supplement manufacturers develop and produce goods that are consumed orally and contain one or more ingredients supplementing the diet. The industry excludes manufacturers of products used to prevent or treat illnesses. It also excludes companies that develop and market vitamins, but rely on contract manufacturers to produce them.

    Industry Products
  • Health and wellbeing products
  • Sports and active nutrition products
  • Weight management products
  • Industry Activities
  • Vitamins
  • Supplements
  • Fitness supplements
  • Weight-loss supplements
  • Other vitamins and supplements
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Health consciousness
  • Real household discretionary income
  • Trade-weighted index
  • Demand from supermarkets and grocery stores
  • Consumer sentiment index

  • Current Performance
  • Strong revenue growth
  • Favourable conditions
  • Export growth
  • Profit and participation
  • Chart: Revenue Growth

  • Industry Outlook
  • Expanding

    product ranges

  • International trade
  • Changing channels
  • Table: Vitamin and Supplement Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Vitamin and Supplement Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Health Services
  • Supermarkets and Grocery Stores
  • Pharmacies

  • Key Selling Industries
  • Basic Inorganic Chemical Manufacturing
  • Medical and Scientific Equipment Wholesaling
  • Pharmaceutical Product Manufacturing

  • Products & Services
  • Health and wellbeing products
  • Sports and active nutrition products
  • Weight management products
  • Chart: Vitamin and Supplement Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Export markets
  • Pharmacies
  • Supermarkets
  • Specialty stores
  • Other markets
  • Chart: Major Market Segmentation for the Vitamin and Supplement Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Vitamin and Supplement Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Vitamin and Supplement Manufacturing Industry

  • Industry Globalization
    Sanofi-Aventis Australia Pty Limited,
  • Table: Sanofi-Aventis Australia Pty Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Vitamin and Supplement Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Vitamin and Supplement Manufacturing Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Exports (2011-2025)
  • Imports (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Australian Register Of Therapeutic Goods
  • A register administrated by the Australian Therapeutic Goods Administration that allows for the supply of goods registered.
  • Complementary Medicine
  • Under Australian legislation, complementary medicines are classified as a therapeutic good, which is a form of medication to be taken with conventional medical treatment.
  • Daigou
  • Daigous are shopping agents that purchase products in Australia on behalf of buyers in mainland China, and represent a grey market channel.
  • Functional Supplements
  • Supplements that promote physical development such as muscle gain or enhanced endurance. These are mostly used in a sport-related context.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Vitamin and Supplement Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
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    This report on Vitamin and Supplement Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Vitamin and Supplement Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Vitamin and Supplement Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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