Staying flexible: Industry studios have increasingly offered specialty classes for seniors

A growing consumer trend towards healthy lifestyles has supported the Pilates and Yoga Studios industry's stable growth over the past five years. Consumers have steadily increased their adoption of industry services, with yoga and Pilates becoming widely accepted as a means of physical exercise. While the industry has continued to grow, it has transitioned from the growth stage to the mature stage of its life cycle over the past five years. Industry revenue is expected to grow at an annualised 2.2% over the five years through 2018-19, to $621.4 million, including a rise of 0.1% in the current year.The industry's services are largely homogeneous at the basic level, so competition among providers is more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Pilates and yoga studio operators have benefited from increasing health consciousness
  • Low barriers to entry have caused an influx of new operators to open businesses
  • Demand is projected to slow with the removal of private health insurance subsidies for classes
  • Industry Report - Starting a New Business Chapter

    Entry barriers to the Pilates and Yoga Studios industry are low. This is largely due to the minimal capital needed to establish operations within the industry. A new entrant can rent studio space in order to lower capital requirements. Furthermore, the equipment required to provide many Pilates and yoga services are available at relatively low cost.High fragmentation within the industry demonstrates that entry barriers are minimised for new firms. The brand strength of existing firms does not pose a significant hurdle to these players. While there is some brand recognition within the industry, a new entrant that offers high quality service at a competitive price can build its own brand recognition in its area. As ...purchase to read more.

    Additional Insights for the Pilates and Yoga Studios Industry

    IBISWorld has determined the most important Key Success Factors for the Pilates and Yoga Studios are:

  • Easy access for clients
  • Provision of appropriate facilities
  • Having a good technical knowledge of the product
  • IBISWorld analysts also discuss how external factors such as Expenditure on recreation and culture and Real household discretionary income in the Pilates and Yoga Studios industry impact industry performance..

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    What's in this report

    What is the Pilates and Yoga Studios Industry?

    Industry operators offer Pilates and yoga instruction to individuals or groups. Pilates is a body conditioning routine to build strength and flexibility, while yoga is a physical and spiritual practice focused on breath control, flexibility and strength. The industry includes Pilates and yoga classes taught at gyms or other health clubs.

    Industry Products
  • Yoga classes
  • Pilates and hybrid classes
  • Accreditation and training services
  • Prenatal and postnatal classes
  • Equipment and accessories retailing
  • Industry Activities
  • Pilates and yoga studio operation
  • Pilates and yoga classes
  • Specialised training involving Pilates and yoga activities
  • Pilates and yoga accreditation training
  • Accessories and equipment sales
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Expenditure on recreation and culture
  • Real household discretionary income
  • Health consciousness
  • Consumer sentiment index
  • Sport participation

  • Current Performance
  • Growth and acceptance
  • Prices and competition
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Finding their niche
  • Health insurance
  • Growth matures
  • Table: Pilates and Yoga Studios Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Pilates and Yoga Studios Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Health Insurance
  • Consumers
  • Sports and Physical Recreation Clubs

  • Key Selling Industries
  • Industrial and Other Property Operators
  • Toy and Sporting Goods Wholesaling

  • Products & Services
  • Yoga classes
  • Pilates and hybrid classes
  • Accreditation and training services
  • Equipment and accessories retailing
  • Prenatal and postnatal classes
  • Chart: Pilates and Yoga Studios Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 20 to 34
  • People aged 35 to 49
  • People aged 50 to 64
  • People aged 19 and under
  • People aged 65 and over
  • Chart: Major Market Segmentation for the Pilates and Yoga Studios Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Pilates and Yoga Studios

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Pilates and Yoga Studios Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Pilates and Yoga Studios Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Pilates and Yoga Studios Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Bikram Yoga
  • A popular form of high-impact intense yoga. It involves completing yoga postures in a room heated to 37 degrees Celsius.
  • Cadillac
  • A Pilates exercise product that includes a trapeze swing, arm and leg springs and push bars fitted to a metal frame above a padded bench.
  • Hatha Yoga
  • A philosophy focusing on the physical aspects of yoga. It is the main form of contemporary yoga in Australia with many derivatives. It is also considered a gentle type of yoga.
  • Iyengar Yoga
  • A type of yoga that focuses on precise movements, sequences and timing.
  • Reformer Pilates
  • A type of Pilates that uses a reformer bed with springs and rope pulleys to provide resistance while stretching.
  • Yogalates
  • An exercise system that combines the yoga and Pilates practices and techniques.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Pilates and Yoga Studios market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
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    This report on Pilates and Yoga Studios:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Pilates and Yoga Studios market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Pilates and Yoga Studios, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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