Puppy love: The humanisation and pampering pet trends lead to increases in demand and revenue

Australia has one of the highest rates of pet ownership in the world, with over 60% of Australian households owning a pet. Pets are an integral part of the lives of owners, many of whom consider them family members. As pets become increasingly humanised, households are spending more money on them in the form of premium food, dietary supplements and vitamins, pet accessories and treats. This has translated into higher expenditure per pet owned as households spend more on premium products and services, such as vet-prescription dietary foods, gluten-free snacks and automatic water dispenser units. Households are also adopting an increasingly holistic approach to the health and wellbeing of their pets...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Expenditure on pets has risen over the past five years, benefiting the industry
  • Players have widened their product ranges to benefit from owners’ willingness to spend on pets
  • Rising competition is forecast to become a significant challenge for the industry
  • Industry Report - Industry Products Chapter

    Owning a pet is a significant responsibility and owners can incur substantial expenses. Owners need to purchase food to ensure their pets are well fed and looked after. Owners have also increasingly pampered their pets with accessories and premium food offerings over the past five years. However, pet food remains the largest source of revenue for the industry, accounting for 47.5% of industry revenue in 2018-19. In contrast, pet purchases account for less than 5.0% of revenue, as purchasing a pet tends to be a one-off expense, rather than an ongoing expense.Pet foodPet food is the largest product segment, as all owners must purchase food to ensure their pets are well fed and looked after. Mos...purchase to read more.

    Additional Insights for the Pets and Pet Supplies Retailers Industry

    IBISWorld has determined the most important Key Success Factors for the Pets and Pet Supplies Retailers are:

  • Proximity to key markets
  • Experienced work force
  • Having a wide and expanding product range
  • IBISWorld analysts also discuss how external factors such as Demand from prepared animal and bird feed manufacturing and Number of households in the Pets and Pet Supplies Retailers industry impact industry performance..

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    What's in this report

    What is the Pets and Pet Supplies Retailers Industry?

    Industry operators are retailers of pets and pet supplies. Products sold include pets, pet food and other pet supplies and accessories. The most common pets sold include dogs, cats and fish. Online pet retailers are not included in the industry.

    Industry Products
  • Pet products and accessories
  • Pet food
  • Animal healthcare products
  • Pets
  • Pet services
  • Industry Activities
  • Retailing processed and unprocessed pet food
  • Retailing durable pet products and accessories
  • Retailing animal healthcare products
  • Retailing pets
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from prepared animal and bird feed manufacturing
  • Number of households
  • Real household discretionary income
  • Demand from online shopping

  • Current Performance
  • Lifestyle choices
  • Premiumisation
  • Consolidation trends
  • Chart: Revenue Growth

  • Industry Outlook
  • Changing pet ownership trends
  • Humanisation trends
  • Table: Pets and Pet Supplies Retailers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Pets and Pet Supplies Retailers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Prepared Animal and Bird Feed Manufacturing

  • Products & Services
  • Pet food
  • Pet products and accessories
  • Animal healthcare products
  • Pet services
  • Pets
  • Chart: Pets and Pet Supplies Retailers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Pet owners aged 18-49
  • Pet owners aged 50-64
  • Pet owners aged 65 and over
  • Chart: Major Market Segmentation for the Pets and Pet Supplies Retailers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Pets and Pet Supplies Retailers

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Pets and Pet Supplies Retailers Industry

  • Industry Globalization
    Greencross Limited, PETstock Pty Ltd,
  • Table: Greencross Limited - financial performance
  • Table: PETstock Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Pets and Pet Supplies Retailers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Pets and Pet Supplies Retailers Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Imbuing pets with human characteristics and thus treating pets in a similar manner to humans.
  • Kibble
  • Coarsely ground meal or grain for animal feed.
  • Point Of Sale (Pos) Systems
  • These systems use customised hardware and software to process items to accurately charge consumers for products.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Pets and Pet Supplies Retailers market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Pets and Pet Supplies Retailers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Pets and Pet Supplies Retailers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Pets and Pet Supplies Retailers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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