Dog's breakfast: Private-label products have become harder to stomach for some players

Rising discretionary income has helped drive premiumisation trends and revenue growth for the Pet Food Production industry over the past five years. Consumers have increasingly sought out high-quality products for their pets. Manufacturers have responded by releasing gourmet product varieties, such as salmon and white fish with olive oil kibble for cats, and products with dietary benefits, such as grain-free and grain-reduced dog food. Overall, industry revenue is expected to increase at an annualised 3.2% over the five years through 2018-19, to total $2.2 billion. This trend includes expected growth of 0.2% in the current year, due to an increase in discretionary incomes and ongoing solid demand for premium pet more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Consumers have increasingly sought out high-quality products for their pets
  • Rising discretionary incomes have encouraged firms to release premium and gourmet pet foods
  • Forecast discretionary income growth over the next five years will drive premiumisation trends
  • Industry Report - Industry Locations Chapter

    The geographic spread of industry establishments largely mimics the broader population in Australia. Most industry establishments are located in the eastern seaboard states of Victoria, New South Wales and Queensland. Being located in key states allows industry operators to be within serviceable distance of large downstream supply chain links. Most production facilities are located in rural areas to easily obtain key raw inputs. This also enables businesses to pay comparatively lower rent. The increasing trend of geographic concentration in the eastern seaboard states is aligned with the move towards increased efficiency, as companies consolidate operations to obtain greater economies of scale...purchase to read more.

    Additional Insights for the Pet Food Production Industry

    IBISWorld has determined the most important Key Success Factors for the Pet Food Production are:

  • Economies of scale
  • Ability to attract local support/patronage
  • Ability to expand and curtail operations rapidly in line with market demand
  • IBISWorld analysts also discuss how external factors such as Number of veterinarians and Real household discretionary income in the Pet Food Production industry impact industry performance..

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    Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of veterinarians
  • Real household discretionary income
  • Domestic price of beef
  • Domestic price of coarse grains
  • Demand from multi-unit apartment and townhouse construction

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Pet Food Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Pet Food Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • General Line Grocery Wholesaling
  • Supermarkets and Grocery Stores

  • Key Selling Industries
  • Flour and Grain Mill Product Manufacturing
  • Meat Processing
  • Outdoor Vegetable Growing
  • Poultry Processing

  • Products & Services
  • Dog food
  • Cat food
  • Bird feed
  • Other products
  • Chart: Pet Food Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Supermarkets
  • Wholesalers
  • Export markets
  • Pet stores
  • Chart: Major Market Segmentation for the Pet Food Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Other Costs
  • Chart: Cost Structure Benchmarking – Sector vs Pet Food Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Pet Food Production Industry

  • Industry Globalization
    Wrigley Uno 2 Australia Pty Limited, VIP Topco Pty Limited, Nestle Australia Ltd,
  • Table: Wrigley Uno 2 Australia Pty Limited - financial performance
  • Table: VIP Topco Pty Limited - financial performance
  • Table: Nestle Australia Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Pet Food Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Pet Food Production Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Dried pellets of food that can contain beef, lamb, chicken, fish, grains or vegetables. These are usually served to cats and dogs.
  • Premiumisation
  • A trend where consumers are increasingly purchasing high-quality products. Consumers are willing to pay a premium price for products they deem to be of higher value.
  • Private-Label Products
  • Products that are manufactured for sale under another company or store's brand.
  • What Our Customers Say

    Why buy this report?

    The Pet Food Production market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Pet Food Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Pet Food Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Pet Food Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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