Hairy situation: Profit margins have been plucked as DIY treatments have grown in popularity

The Personal Waxing and Nail Salons industry has grown modestly over the past five years, despite challenging trading conditions. Rising demand for new products and services offered by nail salons, and growth in the female population aged 18 and older, have both supported industry revenue over the period. Overall, industry revenue is expected to increase at an annualised 0.9% over the five years through 2018-19, to $1.3 billion. This includes an anticipated rise of 0.9% in the current year, supported by an uptick in household discretionary income.Despite its growth over the past five years, the industry has not been entirely immune to challenging trading more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Greater interest in men's body image and grooming has supported industry revenue growth
  • The increasing uptake of waxing and nail-care services by men has boosted revenue over the period
  • Industry operators are expected to face intensifying external competition from hair salons
  • Industry Report - Industry Key Buyers Chapter

    The Personal Waxing and Nail Salons industry is characterised by a low level of market share concentration, with no player accounting for more than 5.0% of revenue in 2018-19. The industry is highly fragmented and largely consists of small independent salons that own and operate a single establishment. The industry has low barriers to entry and is highly competitive, making it difficult for one player to gain substantial market share. Salons attract customers through word-of-mouth and by setting up establishments close to their target markets. The industry's services are mostly homogenous, so industry participants can only gain a limited competitive advantage based on quality. Fur...purchase to read more.

    Additional Insights for the Personal Waxing and Nail Salons Industry

    IBISWorld has determined the most important Key Success Factors for the Personal Waxing and Nail Salons are:

  • Proximity to key markets
  • Having a loyal customer base
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Consumer sentiment index and Real household discretionary income in the Personal Waxing and Nail Salons industry impact industry performance..

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    What's in this report

    What is the Personal Waxing and Nail Salons Industry?

    Industry operators offer nail-care services and non-surgical hair removal services through facial and body waxing. The industry does not include companies that primarily offer hairstyling or training in cosmetic arts, nor does it include electrolysis, make-up, or tanning services.

    Industry Products
  • Manicures
  • Pedicures
  • Waxing
  • Industry Activities
  • Facial waxing services
  • Body waxing services
  • Manicure services
  • Pedicure services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer sentiment index
  • Real household discretionary income
  • Health consciousness
  • Female population aged 18 and older

  • Current Performance
  • Consumer trends
  • Profit
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Demand conditions
  • Industry structure
  • Profit and competition
  • Table: Personal Waxing and Nail Salons Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Personal Waxing and Nail Salons Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Accounting Services
  • Cosmetics, Perfume and Toiletries Manufacturing
  • Pharmaceuticals Wholesaling
  • Technical and Vocational Education and Training

  • Products & Services
  • Manicures
  • Pedicures
  • Waxing
  • Chart: Personal Waxing and Nail Salons Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54
  • People aged 15 to 34
  • People aged 55 and over
  • Chart: Major Market Segmentation for the Personal Waxing and Nail Salons Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Personal Waxing and Nail Salons

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Personal Waxing and Nail Salons Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Personal Waxing and Nail Salons Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Personal Waxing and Nail Salons Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Nail Art
  • Nail art is a type of artwork that can be done on fingernails and toenails, usually after manicures and pedicures. It is a creative way to paint, decorate, enhance and embellish the nails.
  • Shellac Nail Polish
  • A long-lasting polish that can go on acrylic, artificial or natural nails. This type of polish can last up to 4 weeks with minimal chipping.
  • Threading
  • A method of hair removal using a thin thread of cotton or polyester.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Personal Waxing and Nail Salons market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Personal Waxing and Nail Salons:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Personal Waxing and Nail Salons market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Personal Waxing and Nail Salons, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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