Smooth sailing: The depreciating dollar has led to increased inbound and domestic demand

The Marine Sightseeing Tours industry provides sightseeing and scenic tour services along Australia's coastlines and waterways. Point-to-point travel services are not included in the industry. Tourists and travellers generally regard the industry's services as a discretionary activity. Many industry participants operate expensive vessels and typically require licences to conduct tours across key tourism regions, such as the Great Barrier Reef. These factors mean that industry operators are largely reactive, and can struggle to adjust services in response to demand fluctuations.Industry revenue is expected to rise at an annualised 2.4% over the five years through 2019-20, to be worth $1.2 billion. This includes forecast growth of 1.7% in the current more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25
Market Share of Companies

Industry Threats & Opportunities

  • The sharp depreciation of the Australian dollar has supported the industry’s performance
  • Lower fuel prices have helped lift industry profit margins over the past five years
  • Growing interest in Australia’s natural marine scenery is expected to aid industry growth
  • Industry Report - Industry Products Chapter

    Industry companies provide marine tour services that focus on sightseeing and recreational activities. Recreational activities are water-based and are typically associated with viewing or experiencing coral reefs or marine wildlife. The majority of industry operators are anticipated to be small, providing one type of service, like scuba diving. However, some firms engage in multiple activities. For example, whales are migratory animals and are therefore more likely to be seen in certain months. Therefore, some industry players may provide whale watching tours when local whale sighting numbers are high, and then switch to other marine sightseeing activities in months when whale sightings are less likely...purchase to read more.

    Additional Insights for the Marine Sightseeing Tours Industry

    IBISWorld has determined the most important Key Success Factors for the Marine Sightseeing Tours are:

  • Proximity to key markets
  • Ability to pass on cost increases
  • Ability to accommodate environmental requirements
  • IBISWorld analysts also discuss how external factors such as International travel by Australians and International travel to Australia in the Marine Sightseeing Tours industry impact industry performance..

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    What's in this report

    What is the Marine Sightseeing Tours Industry?

    Businesses in the industry operate water-based transport for scenic and sightseeing activities. Industry services are usually localised and generally include tour commentary. The industry excludes point-to-point water transport services such as ferries or cruise ships.

    Industry Products
  • Fishing and diving tours
  • Harbour sightseeing and other inland marine tours
  • Coastal marine sightseeing tours
  • Whale and dolphin watching tours
  • Industry Activities
  • Charter boat services
  • Harbour sightseeing and other inland marine transport
  • Coastal marine sightseeing tours
  • Whale and dolphin watching tours
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • International travel by Australians
  • International travel to Australia
  • Total tourist visitor nights
  • Trade-weighted index
  • World price of crude oil

  • Current Performance
  • Industry competition
  • Rising profit
  • Tourism trends
  • Asian markets
  • Chart: Revenue Growth

  • Industry Outlook
  • Opportunities
  • Environmental concerns
  • Challenges
  • Profit and participation
  • Table: Marine Sightseeing Tours Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Marine Sightseeing Tours Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Travel Agency and Tour Arrangement Services
  • Consumers

  • Key Selling Industries
  • Boatbuilding and Repair Services
  • Navigation, Towage and Services to Water Transport
  • Petroleum Product Wholesaling
  • Sport and Camping Equipment Retailing

  • Products & Services
  • Fishing and diving tours
  • Coastal marine sightseeing tours
  • Harbour sightseeing and other inland marine tours
  • Whale and dolphin watching tours
  • Chart: Marine Sightseeing Tours Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Domestic overnight trip tourists
  • Independent international tourists
  • Domestic daytrip tourists
  • International package tour tourists
  • Chart: Major Market Segmentation for the Marine Sightseeing Tours Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Marine Sightseeing Tours

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Marine Sightseeing Tours Industry

  • Industry Globalization
    South Pacific Connections Pty Ltd,
  • Table: South Pacific Connections Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Marine Sightseeing Tours Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Marine Sightseeing Tours Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The direction in which a marine vessel is heading in relation to another vessel. The direction is measured in degrees.
  • Commercial Vessel
  • Any marine craft, including boats and ships, engaged in commercial trade or that carries passengers for hire.
  • Heading
  • The direction in which a marine vessel is travelling.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Marine Sightseeing Tours market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Marine Sightseeing Tours:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Marine Sightseeing Tours market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Marine Sightseeing Tours, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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