Organic growth: Rising health consciousness is driving organic fruit and vegetable sales

The Fruit and Vegetable Wholesaling industry has benefited from rising health consciousness over the past five years. Increases in household disposable income have also contributed to greater sales of higher value fruit and vegetables, such as organic produce. Demand from cafes, restaurants and takeaway outlets has risen as consumer preferences have shifted towards more convenient and dining-out experiences. However, the major supermarkets are increasingly dominating all levels of the supply chain, challenging the industry's long-term role. Industry revenue is expected to grow at an annualised 1.9% over the five years through 2018-19, to $12.0 billion. This includes an anticipated revenue increase of more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Increasing demand from restaurants, cafes and takeaway outlets has supported revenue growth
  • Food processors are increasingly vertically integrating, negatively affecting wholesalers
  • Consumers are shifting towards premium products, supporting industry revenue growth
  • Industry Report - Industry SWOT Analysis Chapter

    The Fruit and Vegetable Wholesaling industry is in the mature phase of its economic life cycle. Factors used to assess the life cycle phase include the industry's contribution to the economy, consolidation among industry players, and product and market performances. Industry value added (IVA) measures an industry's contribution to the overall economy. IVA is forecast to increase at an annualised 0.7% over the 10 years through 2023-24. This represents an underperformance of the wider economy, with real GDP is expected to grow at an annualised 2.6% over the same period. Although the industry is maintaining a positive contribution to the economy, its contribution is falling, which is a typical trait of mature industries...purchase to read more.

    Additional Insights for the Fruit and Vegetable Wholesaling Industry

    IBISWorld has determined the most important Key Success Factors for the Fruit and Vegetable Wholesaling are:

  • Having contacts within key markets
  • Guaranteed supply of key inputs
  • Superior financial management and debt management
  • IBISWorld analysts also discuss how external factors such as Demand from fruit and vegetable retailing and Demand from supermarkets and grocery stores in the Fruit and Vegetable Wholesaling industry impact industry performance..

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    What's in this report

    What is the Fruit and Vegetable Wholesaling Industry?

    Industry businesses wholesale fresh fruit and vegetables. Produce can be brushed, washed or packaged by either producers or packaging companies. The industry excludes sales of canned or processed fruit and vegetables.

    Industry Products
  • Citrus fruits
  • Fruit vegetables
  • Grapes
  • Other fruits and nuts
  • Other vegetables and herbs
  • Pome and stone fruits
  • Root vegetables
  • Industry Activities
  • Wholesaling fruit
  • Wholesaling vegetables
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from fruit and vegetable retailing
  • Demand from supermarkets and grocery stores
  • Real household disposable income
  • Demand from cafes, restaurants and takeaway food services
  • Domestic price of fruit
  • Domestic price of vegetables

  • Current Performance
  • Consumption patterns
  • Integration and bypass
  • Other markets
  • Supply factors
  • Chart: Revenue Growth

  • Industry Outlook
  • Demand factors
  • Supermarket dominance
  • Supply-side factors
  • Table: Fruit and Vegetable Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Fruit and Vegetable Wholesaling Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Fruit and Vegetable Retailing
  • Accommodation and Food Services
  • General Hospitals
  • Nursing Homes
  • Supermarkets and Grocery Stores

  • Key Selling Industries
  • Apple, Pear and Stone Fruit Growing
  • Citrus Fruit, Nut and Other Fruit Growing
  • Grape Growing
  • Under Cover Vegetable Growing
  • Vegetable Growing

  • Products & Services
  • Other fruits and nuts
  • Other vegetables and herbs
  • Grapes
  • Root vegetables
  • Pome and stone fruits
  • Fruit vegetables
  • Citrus fruits
  • Chart: Fruit and Vegetable Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Grocery retailers
  • Supermarkets
  • Cafes and restaurants
  • Fast-food outlets
  • Other markets
  • Chart: Major Market Segmentation for the Fruit and Vegetable Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Fruit and Vegetable Wholesaling

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Fruit and Vegetable Wholesaling Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Fruit and Vegetable Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Fruit and Vegetable Wholesaling Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Central Market
  • A large market typically located near the capital city of each state where a large number of wholesalers set up stalls to sell produce.
  • Horticulture Code Of Conduct
  • A code of conduct introduced in 2007 and updated in 2017 to improve efficiency and transparency in the dealings of growers, wholesalers and other buyers in the horticultural supply chain.
  • Provedore
  • A person or business that sources and provides supplies, such as fruit and vegetables, to other businesses.
  • Vertical Integration
  • The extent to which a firm owns its upstream suppliers and its downstream buyers.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Fruit and Vegetable Wholesaling market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Fruit and Vegetable Wholesaling:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Fruit and Vegetable Wholesaling market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fruit and Vegetable Wholesaling, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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