Betting big: The growing popularity of sports betting platforms has boosted sector revenue

The Sports sector is made up of a variety of entities that are all largely driven by the widespread popularity of sport in Australia. The sector's largest segment is sports administrations. Sports administrators have provided the sector with its main source of growth over the past five years, which has been the surging value of new broadcast rights deals for organisations such as the AFL, NRL and Cricket Australia. The AFL's broadcast rights deal grew in value due to its rising popularity across the country, as competition between Australian Rules football and other codes such as Rugby League has more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Sports administrators have provided the sector with its main source of revenue growth
  • The popularity of gambling in Australia has benefited sports betting agencies
  • Administrative bodies are forecast to increase their exposure and revenue through broadcast deals
  • Industry Report - Industry Key Buyers Chapter

    The Sports sector has a low level of market share concentration. The sector encompasses administrative bodies, sports clubs, sports facilities, sports instructors and sports betting agencies. While concentration can be greater within particular sector segments, the only entity that accounts for over 5% of sector revenue is the AFL. The wide range of sports that are popular with Australian consumers also diminishes market share concentration, as consumers split their consumption expenditure between spectating and playing different sports, including Australian Rules football, cricket, Rugby League, Rugby Union, tennis, soccer, basketball, netball and swimming.The sector is largely made up of sports administrative and professional club operations. Sec...purchase to read more.

    Additional Insights for the Sports Industry

    IBISWorld has determined the most important Key Success Factors for the Sports are:

  • Company's product is user/consumer friendly
  • Effective product promotion
  • Having a loyal customer base
  • IBISWorld analysts also discuss how external factors such as Spectator sport participation and Demand from media buying agencies in the Sports industry impact industry performance..

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    What's in this report

    What is the Sports Industry?

    Businesses in this sector are involved in sports administration, instruction or betting activities, or operating sports clubs or facilities.

    Industry Products
  • Sports administrations
  • Sports clubs
  • Sports facilities
  • Sports instructors
  • Sports betting
  • Industry Activities
  • Sports administration
  • Sports instruction
  • Sports betting
  • Sports club operation
  • Sports facility operation
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Spectator sport participation
  • Demand from media buying agencies
  • Real household discretionary income
  • Capital expenditure by state and local government
  • Sport participation
  • Demand from creative and performing arts activities

  • Current Performance
  • Sector structure
  • Broadcast rights
  • Code competition
  • Club income
  • Gambling popularity
  • Chart: Revenue Growth

  • Industry Outlook
  • Sector structure
  • Broadcast rights
  • Table: Sports Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Sports Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Radio Broadcasting
  • Gyms and Fitness Centres
  • Free-to-Air Television Broadcasting
  • Pay Television
  • Consumers

  • Key Selling Industries
  • Sport and Camping Equipment Retailing
  • Sports Administrative Services
  • Sports and Recreation Facilities Operation

  • Products & Services
  • Sports administrations
  • Sports clubs
  • Sports facilities
  • Sports betting
  • Sports instructors
  • Chart: Sports Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 35 to 54
  • Consumers aged under 34
  • Consumers aged 55 and over
  • Businesses
  • Broadcasters
  • Chart: Major Market Segmentation for the Sports Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Marketing
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Sports

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Sports Industry

  • Industry Globalization
    Australian Football League,
  • Table: Australian Football League - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Sports Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Sports Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Anti-siphoning allows free-to-air television broadcasters prioritised bidding rights over pay television broadcasters.
  • Doping
  • Doping refers to the act of using illicit drugs in competitive sport to gain an advantage over opponents.
  • Fifa
  • Fédération Internationale de Football Association
  • What Our Customers Say

    Why buy this report?

    The Sports market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Sports:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Sports market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Sports, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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