At your service: The increasingly busy lifestyles of consumers have boosted industry demand

The Babysitting and Other Personal Services industry has performed strongly over the past five years. Industry revenue is expected to climb at an annualised 7.9% over the five years through 2018-19, to total $1.5 billion, including expected growth of 6.6% in the current year. While many Australian households have been growing wealthier, they have also been becoming increasingly time-poor. As a result, more individuals are willing to have other people perform various personal services and tasks for them. The industry has benefited substantially from this outsourcing trend, with strong growth in revenue and employment over the period. Most industry businesses are small and have no paid more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The growing number of wealthy, time-poor households have boosted demand for industry services
  • The Child Care Services industry has limited demand for the babysitting services segment
  • Continued demand growth for industry services is anticipated to boost profit
  • Industry Report - Industry Investment Chapter

    The industry is highly labour-intensive, with low capital inputs. For every dollar required for labour inputs in 2018-19, an estimated $0.03 is projected to be invested in industry capital equipment, machinery and vehicles for the year. Therefore, the industry is extremely labour-intensive due to the highly personalised nature of the services provided. This low capital intensity level has remained stable over the past five years.Although wages account for a high portion of revenue, the average industry wage in absolute terms is relatively low. Much of the work undertaken by industry participants is carried out on a part-time or casual basis, much of which is unskilled. The major competitive factors in this industry are personal rapport and the quality of services provided. Som...purchase to read more.

    Additional Insights for the Babysitting and Other Personal Services Industry

    IBISWorld has determined the most important Key Success Factors for the Babysitting and Other Personal Services are:

  • Access to quality personnel management
  • Having a good reputation
  • Adoption of a commercial focus
  • IBISWorld analysts also discuss how external factors such as Expenditure on recreation and culture and Females in the labour force in the Babysitting and Other Personal Services industry impact industry performance..

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    What's in this report

    What is the Babysitting and Other Personal Services Industry?

    The industry offers a range of services, including babysitting, civil marriage celebrants, personal fitness training and tattooing services. Industry firms provide services to consumers that are personal in nature, and which are not included in any other industry.

    Industry Products
  • Pet grooming and boarding services
  • Babysitting services
  • Other personal services
  • Personal fitness training services
  • Marriage celebrant services
  • Introduction agency services
  • Tattoo and piercing services
  • Industry Activities
  • Astrology, fortune telling and psychic service provision
  • Babysitting services (except in childcare centres and preschools)
  • Cloak room, chauffeur, shoe shining and other personal service provision
  • Genealogy and heraldry services
  • Introduction agency operations
  • Marriage celebrant services and wedding chapel operation (excluding church)
  • Pet grooming and boarding services
  • Personal fitness training services
  • Sauna bath and Turkish bath operations
  • Tattooing and piercing services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Expenditure on recreation and culture
  • Females in the labour force
  • Real household discretionary income
  • Average weekly hours worked
  • Consumer sentiment index
  • Number of marriages

  • Current Performance
  • Strong revenue growth
  • Key demand drivers
  • Mixed segment growth
  • Chart: Revenue Growth

  • Industry Outlook
  • Future revenue growth
  • Employment and enterprise numbers
  • Future segment trends
  • Table: Babysitting and Other Personal Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Babysitting and Other Personal Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Advertising Services
  • Computer and Software Retailing
  • Internet Service Providers
  • Motor Vehicle Dealers

  • Products & Services
  • Personal fitness training services
  • Babysitting services
  • Tattoo and piercing services
  • Pet grooming and boarding services
  • Marriage celebrant services
  • Other personal services
  • Introduction agency services
  • Chart: Babysitting and Other Personal Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 30 to 49
  • People aged 18 to 29
  • People aged 50 to 64
  • People aged 65 and over
  • Chart: Major Market Segmentation for the Babysitting and Other Personal Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Babysitting and Other Personal Services

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Babysitting and Other Personal Services Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Babysitting and Other Personal Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Babysitting and Other Personal Services Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Child Care Benefit
  • A government payment that helps families who use approved and registered child care services.
  • Genealogy
  • The research and analysis of family trees and ancestry records.
  • Heraldry
  • Involves designing, displaying and recording coats of arms and emblems.
  • What Our Customers Say

    Why buy this report?

    The Babysitting and Other Personal Services market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Babysitting and Other Personal Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Babysitting and Other Personal Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Babysitting and Other Personal Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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