SurfStitch Group Limited is a locally-owned public company, deriving revenue from online retail and online advertising and publication operations in the action sports and youth culture markets. The company employs approximately 500 people, operates in Australia, the UK and North America, and is administered from its head office in Burleigh Heads, Queensland. SurfStitch Group is listed on the Australian Securities Exchange under the code SRF.

The company is currently under administration. 

SurfStitch Group Limited operates as an online retailer of action sports and street fashion brands, as well as an online publishing network for surf, street fashion and other water-sport related content. The company operates through the following divisions:

  • Online Retailing - Retails men’s, women’s and children’s clothing, footwear, bags & accessories; as well as sporting goods such as surfboards, skateboards and related accessories.

This division operates through SurfStich, Swell and Surfdom in Australia, North America and Europe respectively, and stocks a range of established and up-and-coming surf brands such as Adidas, Billabong, Nike, Oakley, Quicksilver & Vans. Swell also stocks its own branded merchandise and Surfdome sell camping and hiking clothing and equipment.

  • Publishing Operations: This division operates through two subsidiaries, Magicseaweed and Stab Magazine. Magicseaweed operates as an online surf forecasting platform, providing forecasting and live reporting for over 4,000 beaches across the world. Stab Magazine publishes both a digital and print surf magazine, featuring surf related news, product reviews and other water-sport related information.

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