Factory X Pty Ltd is an Australian-owned private company that derives revenue from retailing and wholesaling clothing, namely under the Dangerfield, Alannah Hill, Revival, Princess Highway, Gorman, Jack London, L'urv and Autonomy brands. The company employs approximately 500 full-time equivalent people, operates in Australia, New Zealand and the United States, and is administered from its head office in Abbotsford, Victoria. 

Factory X Pty Ltd wholesales and retails clothing under the following brands:

  • Dangerfield - men and women's fashion retailer with operations across Australia, selling the brands Black Friday, Dangerfield, Princess Highway, Pulp Kitchen and Revival. 
  • Alannah Hill - women's fashion retailer with boutique stores in Australia and New Zealand. 
  • Jack London - menswear brand that specialises in corporate and formal suits, clothing and accessories. 
  • Gorman - women's designer label with stores across Australia and New Zealand. 
  • L'urv - women's activewear retailer sold in boutique stores and department stores across Australia. 
  • Autonomy - menswear brand that specialises in casual and leisurewear clothing.

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