Tourism Australia is the Australian Government agency, engaged in international and domestic tourism marketing of Australia as well as the delivery of research and forecasts for the sector. The organisation employs approximately 220 people and is administered by its head office in Sydney.

Tourism Australia is responsible for attracting international visitors to Australia for both leisure and business purposes. The activities undertaken by the agency include:

  • Advertising
  • Public Relations & Media Programs
  • Trade Shows
  • Industry Programs
  • Consumer Promotions
  • Online Communications
  • Consumer Research


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